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connecting the dots
Based in Toronto, the city of dreams, Orange Matters is a creative consultancy firm that works to support innovative social enterprises, sustainable tech solutions & purpose-driven initiatives with demonstrated success and great promise for exponential growth through the North American market.
We help provide access to strategic partners, build integrated communication strategies and ensure that market penetration plans and launch activities are primed for the business environment and audience behaviors unique to local communities.
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Through our Social Impact Blog, Orange Matters also spotlights next generation NGOs, grassroots movements, tech4good and global development initiatives —with the aim of raising awareness and galvanizing action that contributes towards making a positive social and economic impact on individuals, communities and local businesses in North America and around the world.​
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Our extended Orange Matters team consists of a network of award-winning storytellers, communication strategists, visual effects pioneers, conceptual design titans and business forecast consultants in North America, Europe and the Middle East.
Meet the founders
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Joseph Ghanimeh
Strategic partnerships and market penetration expert with tier-one global networks and a track record in pioneering new technologies, platforms and franchises. Joseph lends his access and knowledge of the local investment climate, including FDI drivers, risks and opportunities to international startups seeking to break into Canada. He is notable for being a heavyweight in immersive multimedia with a flair for inspiring audiences across a range of branded experiences.
Laura Hobeiche
International communication and social impact specialist with expertise in global public relations, managing purpose-driven projects and leading integrated marketing teams. Laura is deeply passionate about helping social enterprises, philanthropic initiatives and regenerative businesses spotlight their innovative, impactful and inspirational work in the sustainable development space. She employs a human insights and research-based approach to craft meaningful brand narratives and creative campaigns with resonance.
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