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connecting the dots

Based in Toronto, the city of dreams, Orange Matters is a creative consultancy firm that works to support innovative social enterprises, sustainable tech solutions & purpose-driven initiatives with demonstrated success and great promise for exponential growth through the North American market.

We help provide access to strategic partners, build integrated communication strategies and ensure that market penetration plans and launch activities are primed for the business environment and audience behaviors unique to local communities.

Through our Social Impact Blog, Orange Matters also spotlights next generation NGOs, grassroots movements, tech4good and global development initiatives —with the aim of raising awareness and galvanizing action that contributes towards making a positive social and economic impact on individuals, communities and local businesses in North America and around the world.

Our extended Orange Matters team consists of a network of award-winning storytellers, communication strategists, visual effects pioneers, conceptual design titans and business forecast consultants in North America, Europe and the Middle East.

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Meet the Founders

Meet the founders

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 Joseph Ghanimeh

Strategic partnerships and market penetration expert with tier-one global networks and a track record in pioneering new technologies, platforms and franchises. Joseph lends his access and knowledge of the local investment climate, including FDI drivers, risks and opportunities to international startups seeking to break into Canada. He is notable for being a heavyweight in immersive multimedia with a flair for inspiring audiences across a range of branded experiences.


Laura Hobeiche

International communication and social impact specialist with expertise in global public relations, managing purpose-driven projects and leading integrated marketing teams. Laura is deeply passionate about helping social enterprises, philanthropic initiatives and regenerative businesses spotlight their innovative, impactful and inspirational work in the sustainable development space. She employs a human insights and research-based approach to craft meaningful brand narratives and creative campaigns with resonance.






Content creation


Tech entrepreneurship


Experiential workshops from ideation to scale UP mode

Social impact

Our Services
Our Clients


OUR PArtners

Contact Us

"Orange Matters has been instrumental in exploring STEPPI's first franchising efforts outside of the UAE. The entire Orange Matters team delivered a well-articulated and strategic business forecast including a sound market penetration strategy, risk analysis and creative communications approach that has also helped us re-visit and strengthen our own local business model. Taking a step even further, they were highly proactive in seeking out potential investors and partnerships for STEPPI in Canada."

Joe Franklin, Steppi Co-Founder

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