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connecting the dots

Based in Toronto, the city of dreams, Orange Matters is a Canadian creative managerial company established to support innovative & next generation ideas with the aim making a positive social and economic impact on individuals and global communities.

With multiple awarded projects, Orange Matters team is made up of storytellers, communication strategist, Visual Effects Pioneers, Conceptual Design Titans and business forecast consultants.

Orange Matters presently collaborate with partners in the United States, Europe and the Middle East.

We adapt our clients' business models, help provide access to potential investors, and build integrated communication strategies – ensuring that market penetration or scale up plans and launch activities are primed for the business environment and audience behaviors unique to local communities.

Through our Social Impact Blog, Orange Matters also spotlights next generation NGOs, grassroots movements, sustainable solutions and purpose-driven campaigns —with the aim of raising awareness and galvanizing action that contributes towards making a positive social and economic impact on individuals, communities and local businesses in North America and around the world.

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Meet the Founders

Meet the founders

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 Joseph Ghanimeh

Strategic partnerships and market penetration expert with tier-one global networks and a track record in pioneering new technologies, platforms and franchises. Joseph lends his access and knowledge of the local investment climate, including FDI drivers, risks and opportunities to international startups seeking to break into Canada. He is notable for being a heavyweight in immersive multimedia with a flair for inspiring audiences across a range of branded experiences.


Laura Hobeiche

International communication specialist with expertise in global public relations, managing purpose-driven projects and leading integrated marketing teams. Laura is deeply passionate about helping social enterprises, purpose-driven start-ups, grassroots movements and non-profits spotlight their innovative, impactful and inspirational work in the sustainable development space. She employs a human insights and research-based approach to craft meaningful brand narratives and creative campaigns with resonance.






Content creation


Tech entrepreneurship


Experiential workshops from ideation to scale UP mode

Social impact

Our Services
Our Clients


Contact Us

"Orange Matters has been instrumental in exploring STEPPI's first franchising efforts outside of the UAE. The entire Orange Matters team delivered a well-articulated and strategic business forecast including a sound market penetration strategy, risk analysis and creative communications approach that has also helped us re-visit and strengthen our own local business model. Taking a step even further, they were highly proactive in seeking out potential investors and partnerships for STEPPI in Canada."

Joe Franklin, Steppi Co-Founder

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