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Meet The Writers


Laura hobeiche

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International communication specialist with expertise in global public relations, managing purpose-driven projects and leading integrated marketing teams. Laura is deeply passionate about helping social enterprises, purpose-driven start-ups, grassroots movements and non-profits spotlight their innovative, impactful and inspirational work in the sustainable development space. She employs a human insights and research-based approach to craft meaningful brand narratives and creative campaigns with resonance.


Joseph Ghanimeh

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Strategic partnerships and market penetration expert with tier-one global networks and a track record in pioneering new technologies, platforms and franchises. Joseph lends his access and knowledge of the local investment climate, including FDI drivers, risks and opportunities to international startups seeking to break into Canada, He is also a heavyweight in immersive multimedia with a flair for inspiring audiences across a range of branded experiences.

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